Design & Art Direction
One of my key clients has been Pearson. Throughout 2004-5 I worked with illustrator Per José Karlen, creating an identity for Abacus Evolve, a Maths scheme devised for primary schools. The project required about 160 separate elements, each with its own unique design.
My work has featured in American Illustration, Graphik, Creativematch, Design Week, Advanced Photoshop and the AOI Images. In 2006 my images for Virgin Atlantic's Upper Class Suite received a Bronze Award from the Association of Illustrators and my recruitment ads for Ecolab were recognised with a GRAMIA (Grocery Advertising & Marketing Industry Award).
In 2008 I illustrated The Rock Bible, which was awarded an editorial merit in the HOW International design awards; and in 2013 I created a set of illustrations for Jell-O Jigglevision, an interactive campaign which won a merit for Innovation in Print. My work has also been shortlisted twice for the prestigious V&A Illustration Awards.
• Providing a dedicated and centralised approach to graphic design for all internal and external creative development, collateral and campaign material, including work in support of business acquisition and retention.
• Providing support to ensure quality and consistency in Petrofac’s visual identity across all touchpoints (whether created in-house or by third parties). Ensuring the Petrofac brand is memorable and distinctive.
• 2021 /22 Undergraduate Prospectuses, 2021 International Prospectus, 2018 Postgraduate Prospectus,
• Designing a re-skin for RGU's website
• Out-of-house campaigns for Union Square (digital 6 sheets and lift doors)
Working for ASCO has given me a broad understanding of UK's role in the international energy market. Preparing presentations and bid documents for operators across the globe, I gained a working knowledge of key operators as well as the supply chain that underpins the sector.
Implementing a new brand for ASCO strengthened my organisational and creative skills, as I managed multiple projects and (where appropriate) suggested alternative solutions to old ways of working. Part of a close-knit Comms team, I learned to work collaboratively and respond proactively to new business opportunities, ensuring consistently branded communication. I developed my knowledge of MS Office, producing a range of collateral for digital and print outputs.
In 1999 I was recruited by Pearson to work with US educational publisher Rigby. As part of an editorial team I helped to design and art-direct a new series of big books and activity sheets for shared reading in literacy hour. I planned the content and layout of titles; selected and commissioned illustrators and photographers; controlled costs and schedules; and ensured books were delivered on time and within budget.
I was privileged to work with some of the UK's most talented artists including Jan Pienkowski, Tony Ross and Nick Sharratt. I learned how to direct photographers on location and how to draw out the best from each illustrator. I developed an ability to think critically whilst retaining a sense of playfulness, essential qualities for a children's book designer.
Designing for a spectrum of ages stretched my ability to communicate visually with specific target audiences. I learned to lay out pages using Quark Express tags and templates, as well as manipulating type and images using Adobe Illustrator and Photoshop. I also designed a range of sales materials, including catalogues, packaging, exhibition stands and point-of-sale.
Whilst at IVP I designed, illustrated and typeset a range of academic titles. I learned how to skim a manuscript quickly - identifying any special features that required a particular style - then specify the design for typesetting. I acquired a knowledge of publishing conventions such as binding methods, extents, page sizes and proofreading markup.
Cover design combined traditional drawing, painting and printmaking with QuarkXpress, Adobe Photoshop and Macromedia Freehand. I learned how to prepare artwork for press and how to commission print.
As a recent graduate I learned how to work to a given brief within tight deadlines, listen to clients and understand their needs. I developed the ability to communicate ideas, sensations, facts and emotions in a style that reaches a target audience; how to search for inspiration; how to brainstorm for ideas and express them with originality and confidence for discussion and approval; how to refine ideas through consultation; and how to introduce new ideas when appropriate.
Using traditional media - pencils, markers and paint - I continued to develop my practical skills of descriptive drawing, painting, mark-making and composition. As a freelance I learned the basics of running a small business: negotiating fees and deadlines; preparing invoices and tax returns; seeking new sources of work; building a strong portfolio and approaching potential clients.